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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Advertising and integrated brand promotion - 4th ed - New Delhi Cengage Learning 2006 - xIviii;781 p. 28cm

Advertising

ISBN: 8131501582 9788131501580

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / OGU

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