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Best practice cases in branding

Keller, Kevin Lane

Best practice cases in branding lessons from the world's strongest brands - 3rd ed - New Delhi Dorling Kindersley 2008 - xii;382 p. 24.2cm

ISBN: 9788131721155

Subjects--Topical Terms:
Brand name products -- Management -- Case studies
Marketing

Dewey Class. No.: 658.827 / KEL

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