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Strategic brand management for B2B markets

Sarin, Sharad

Strategic brand management for B2B markets a road map for organizational transformation - Response Books New Delhi 2010 - xix;262 p. 21.5cm

ISBN: 9788132105220

Subjects--Topical Terms:
Product management, Branding(Marketing),Customer relations

Dewey Class. No.: 658.827 / SAR

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