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The 50-plus market

Stroud, Dick

The 50-plus market why the future is AGE NEUTRAL when it comes to marketing & branding strategies - London and Sterling, VA Kogan Page 2006 - xvi;314 p. 23.3cm

ISBN: 0749447788

Subjects--Topical Terms:
Marketing
Middle aged consumers

Dewey Class. No.: 658.8 / STR

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