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The ultimate guide to strategic marketing

Hamper, Robert J.

The ultimate guide to strategic marketing real world methods for developing successful,long-term marketing plans - New York McGraw-Hill Education 2014 - xii,304 p. Illustration 24 cm

ISBN: 9780071809092 9780071809108

Subjects--Topical Terms:
Marketing
Marketing research

Dewey Class. No.: 658.802 / HAM

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