Advertising and promotions; an integrated brand approach (Record no. 1517)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00680nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SLTCLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221121b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131517383 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ADV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2816 |
| Personal name | Richard J. Semenik |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotions; an integrated brand approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Andover |
| Name of publisher, distributor, etc | CENGAGE |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 710p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 308 |
| Topical term or geographic name as entry element | Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2809 |
| Personal name | Chris T. Allen |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2810 |
| Personal name | Thomas C. O'Guinn |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2811 |
| Personal name | Hans Rudiger Kaufmann |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 3278 |
| b | Manu Pasantha PERUMBULI ACHCHIGE |
| c | 3278 |
| d | Manu Pasantha PERUMBULI ACHCHIGE |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending collection | Library of SLTC | Library of SLTC | Lending Section | 11/21/2022 | Purchased. | 659.1 ADV | 002970 | 11/21/2022 | 11/21/2022 | Lending Materials |