Global brand stretegy (Record no. 616)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00578nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SLTCLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180620b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749442131 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749442132 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | VAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gelder, Sicco Van |
| 9 (RLIN) | 856 |
| 245 ## - TITLE STATEMENT | |
| Title | Global brand stretegy |
| Remainder of title | unlocking brand potential across countries, cultures & markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London and Sterling,VA |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi;260 p. |
| Dimensions | 22.8cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 713 |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| c | 3725 |
| d | Ishara wickramage |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending collection | Library of SLTC | Library of SLTC | Lending Section | 06/20/2018 | 658.827 VAN | 000278 | 06/20/2018 | 06/20/2018 | Lending Materials |