Behind powerful brands From strategy to campaign
Material type:
TextLanguage: English Language Publication details: New Delhi McGraw-Hill 2000 2006Description: xii;322 p. 23.5cmISBN: - 0074636642
- 659.1 JON
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Lending Materials
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Library of SLTC Lending Section | Lending collection | 659.1 JON (Browse shelf(Opens below)) | Available | 000551 |
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| 658.8 VER Entrepreneurship and Effective Marketing | 659 MIK Brand lands, hot spots & cool spaces | 659.1 ADV Advertising and promotions; an integrated brand approach | 659.1 JON Behind powerful brands | 659.1 OGU Advertising and integrated brand promotion | 659.1 PRA The practice of advertising | 659.111 SIS Advertising media and planning |
Advertising
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