How cool brands stay hot branding to generation y

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TextLanguage: English Language Publication details: London Kogan Page 2011Description: [vi],xvii,249 p. IllustrationISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Lending Materials	Library of SLTC Lending Section	Lending collection	658.827 BER (Browse shelf(Opens below))	Available	000552

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