TY  - BOOK
AU  - Schiffman, L. Leon
AU  - Kanuk, Leslie Lazar
AU  - Kumar, S. Ramesh
TI  - Consumer Behavior
SN  - 9788131731567
U1  - 658.834 
PY  - 2010///
CY  - Chennai
PB  - Pearson Prentice Hall
ER  -