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  <titleInfo>
    <title>Contextual Pricing</title>
    <subTitle>the death of list price and the new reality</subTitle>
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  <name type="personal">
    <namePart>Docters, Rob</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Hanson, John</namePart>
  </name>
  <name type="personal">
    <namePart>Nguyen, Cecilia</namePart>
  </name>
  <name type="personal">
    <namePart>Barzelay, Michael</namePart>
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    <publisher>McGraw-Hill</publisher>
    <dateIssued>2012</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <language>
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  <language>
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  <physicalDescription>
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    <extent>vi,264 p.</extent>
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  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic> Pricing</topic>
  </subject>
  <classification authority="ddc">658.816 DOC</classification>
  <identifier type="isbn">9780071772464</identifier>
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