Brand Together
How Co-creation generates innovation and re-energizes brands
Ind Nicholas
creator
Fuller Clare
Trevail Charles
text
ce
London
Kogan Page
2012
1 st
monographic
eng
Eng
lis
h
172 p. 23.2 cm
Product management, Branding(Marketing),Customer relations
658.406 IND
978-0-7494-6325-0
978-0-7494-6326-7
180620