The ultimate guide to strategic marketing
real world methods for developing successful,long-term marketing plans
Hamper, Robert J.
creator
text
ce
New York
McGraw-Hill Education
2014
monographic
eng
Eng
lis
h
xii,304 p. ill. 24 cm
Marketing
Marketing research
658.802 HAM
9780071809092
9780071809108
180622