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| 003 | SLTCLib | ||
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| 020 | _a9788131503881 | ||
| 041 | _aEnglish | ||
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_a658.8 _bSHI |
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| 100 |
_aShimp, Terence A. _9528 |
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| 245 |
_aAdvertising & Promotion _ban IMC approach |
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| 260 |
_aNew Delhi _bCengage Learning India Pvt Ltd _c2007 _g2008 |
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| 300 |
_a650 p. _bcol. ill. _c23 cm |
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_9713 _aMarketing |
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_c3725 _dIshara wickramage |
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