From Brand Vision to Brand Evaluation
Chernatony, Leslie De
From Brand Vision to Brand Evaluation the strategic process of growing and strengthening Brands - 3rd - Noida Elsevier 2001 - xv, 318 p. Illustration 27 cm
Brand Evaluation
9780750667494
Brand name products
Trademarks
Product management
658.827 / CHE
From Brand Vision to Brand Evaluation the strategic process of growing and strengthening Brands - 3rd - Noida Elsevier 2001 - xv, 318 p. Illustration 27 cm
Brand Evaluation
9780750667494
Brand name products
Trademarks
Product management
658.827 / CHE