From Brand Vision to Brand Evaluation (Record no. 820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00695nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SLTCLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180829b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750667494 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chernatony, Leslie De |
| 9 (RLIN) | 1130 |
| 245 ## - TITLE STATEMENT | |
| Title | From Brand Vision to Brand Evaluation |
| Remainder of title | the strategic process of growing and strengthening Brands |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Elsevier |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 318 p. |
| Other physical details | Illustration |
| Dimensions | 27 cm |
| 500 ## - GENERAL NOTE | |
| General note | Brand Evaluation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2359 |
| Topical term or geographic name as entry element | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2583 |
| Topical term or geographic name as entry element | Trademarks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2584 |
| Topical term or geographic name as entry element | Product management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| c | 3725 |
| d | Ishara wickramage |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending collection | Library of SLTC | Library of SLTC | Main Shelving Area | 08/29/2018 | 3 | 1 | 658.827 CHE | 000279 | 05/09/2019 | 04/11/2019 | 08/29/2018 | Lending Materials | ||||
| Dewey Decimal Classification | Lending collection | Library of SLTC | Library of SLTC | Main Shelving Area | 08/29/2018 | 658.827 CHE | 000281 | 08/29/2018 | 08/29/2018 | Lending Materials | |||||||
| Dewey Decimal Classification | Lending collection | Library of SLTC | Library of SLTC | Main Shelving Area | 08/29/2018 | 658.827 CHE | SLTC000346 | 08/29/2018 | 08/29/2018 | Lending Materials |