What's in a brand? (Record no. 492)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00563nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SLTCLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180618b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074632019 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | JON |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones,Jone Philip |
| 9 (RLIN) | 707 |
| 245 ## - TITLE STATEMENT | |
| Title | What's in a brand? |
| Remainder of title | Building brand equity through advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | McGraw Hill |
| Date of publication, distribution, etc | 1998 |
| Date of manufacture | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii;335 p. |
| Dimensions | 23.5cm |
| 500 ## - GENERAL NOTE | |
| General note | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2219 |
| Topical term or geographic name as entry element | production management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| c | 3278 |
| d | Manu Pasantha PERUMBULI ACHCHIGE |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending collection | Library of SLTC | Library of SLTC | Lending Section | 06/18/2018 | 658.834 JON | 000338 | 06/18/2018 | 06/18/2018 | Lending Materials |