What's in a brand? Building brand equity through advertising

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TextLanguage: English Language Publication details: New Delhi McGraw Hill 1998 2006Description: xxiii;335 p. 23.5cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Lending Materials	Library of SLTC Lending Section	Lending collection	658.834 JON (Browse shelf(Opens below))	Available	000338

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