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Advertising and integrated brand promotion
Material type:
TextLanguage: English Language Publication details: New Delhi Cengage Learning 2006 2009Edition: 4th edDescription: xIviii;781 p. 28cmISBN: - 8131501582
- 9788131501580
- 659.1 OGU
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Library of SLTC Lending Section | Lending collection | 659.1 OGU (Browse shelf(Opens below)) | Available | 000381 |
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| 659 MIK Brand lands, hot spots & cool spaces | 659.1 ADV Advertising and promotions; an integrated brand approach | 659.1 JON Behind powerful brands | 659.1 OGU Advertising and integrated brand promotion | 659.1 PRA The practice of advertising | 659.111 SIS Advertising media and planning | 659.114 STA Advertising Promotion and New Media |
Advertising
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