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Global brand stretegy unlocking brand potential across countries, cultures & markets
Material type:
TextLanguage: English Language Publication details: London and Sterling,VA Kogan Page 2004Description: xi;260 p. 22.8cmISBN: - 0749442131
- 9780749442132
- 658.827 VAN
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Lending Materials
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Library of SLTC Lending Section | Lending collection | 658.827 VAN (Browse shelf(Opens below)) | Available | 000278 |
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| 658.827 KEL Best practice cases in branding | 658.827 LIN Brand sense | 658.827 RIE The 22 immutable laws of branding | 658.827 VAN Global brand stretegy | 658.83 BER Marketing Research | 658.83 ZIK Essentials of marketing research | 658.834 JON What's in a brand? |
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