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Advertising & Promotion an IMC approach
Material type:
TextLanguage: English Language Publication details: New Delhi Cengage Learning India Pvt Ltd 2007 2008Description: 650 p. Colour illustration 23 cmISBN: - 9788131503881
- 658.8 SHI
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Lending Materials
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Library of SLTC Lending Section | Lending collection | 658.8 SHI (Browse shelf(Opens below)) | Available | 000256 |
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| 658.8 MEL Marketing in a nutshell | 658.8 MOS Selling blue elephants | 658.8 PAR Futures markets | 658.8 SHI Advertising & Promotion | 658.8 SIR The consumer in the north-east | 658.8 STR The 50-plus market | 658.8 TUR How to think like the world's greatest marketing minds |
Advertising
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