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What's in a brand? Building brand equity through advertising
Material type:
TextLanguage: English Language Publication details: New Delhi McGraw Hill 1998 2006Description: xxiii;335 p. 23.5cmISBN: - 0074632019
- 658.834 JON
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Lending Materials
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Library of SLTC Lending Section | Lending collection | 658.834 JON (Browse shelf(Opens below)) | Available | 000338 |
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| 658.827 VAN Global brand stretegy | 658.83 BER Marketing Research | 658.83 ZIK Essentials of marketing research | 658.834 JON What's in a brand? | 658.834 SCH Consumer Behavior | 658.84 HAT 2239 Tested secrets for direct marketing success | 658.848 CAT International Marketing |
Advertising
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